New ipad case launches!

I always still get excited when a new BoBelle accessory launches, and this one is no exception. Following the fabulous response to the leather iphone case, we have now introduced the matching leather ipad case. The ipad is incredibly popular here in the UK and it will no doubt be a firm favourite on people's 'wish list' this Christmas.

The leather ipad case (called 'Atlas') from BoBelle is a simple design. The ipad can gently be slotted in at the top of the case and then pulled out using the tab. As always, each is hand made and lovingly made using the stunning eel skin leather; incredibly soft, strong and durable. In addition, the Atlas comes in its own gift box, perfect for that special gift.

The ipad case has a matching friend, the Apollo iphone case. For all of those gadget-enthusiasts out there this is the perfect set for someone who is as style-conscious as they are practicality-conscious.

The Atlas leather ipad case and matching Apollo leather iphone case are available now at BoBelle London and in stores from Monday - Elys of Wimbledon and Fenwick Brent Cross.

Putting yourself out there....

Along my travels of growing and nurturing BoBelle, I have met an awful lot of budding entrepreneurs and aspiring fashion retailers. They generally have a common theme to their questions, mainly 'how do I make my business grow faster'. This, I believe, is a star question with not just one answer to it. My answer each time incorporates common sense with putting yourself out there.

What do I mean by 'putting yourself out there'? I mean take advantage of all opportunities and make things happen. However, don't expect it to be all plain sailing. When I first started I did the market stalls in the rain, wind and snow. I handed out leaflets. I posted flyers through peoples doors. I called up newspapers and bloggers, desperate for features for BoBelle. I participated in small shows. It was tough then and it is tough now. However, if you are passionate about your product/service, it is not such a chore. What is there in your field that you can grow or learn from? Do you have a mentor? Have you contacted your local Business Link? Do you attend seminars by like-minded businessmen and women? Are there any competitions you can enter?

A few months ago I read Marie Claire's 'Win Inspire and Mentor Programme'. With these sorts of things I always go by the mantra, 'nothing ventured, nothing gained'. With this in mind, I entered. Prior to that I put myself forward for the DediPower Digital Entrepreneur of the Year Award. Despite BoBelle London not being solely digital, I won the runner-up prize with Craig Martin, the CEO. From that I then was put forward for the Top 35 Women under 35 Award with Management Today, and indeed Red magazine's Top 20 Red Hot Women of 2010. I have met the most amazing people at these various events, and keep in contact with them. That is key. It is not always about 'what can they do for me' attitude, but rather, 'how can I nurture this relationship long term'.

The key to putting yourself out there is realising also to crawl before you can walk. Of course, you may dream of supplying your product globally to every large national and international retailer in the world. Don't lose sight of that dream, but don't ignore all of the small steps along the way. Build up your portfolio of contacts. Exhibit at small and large events and communicate with as many people as possible to tell them about your brand. This is vital - remember, people love to talk!!

It is not always easy growing a business. It can be a lonely time and is generally a 24/7 job. However, montior your growth and have small goals written down of what you want to achieve and when, this always helps and keeps you going when things get tough. Above all though, enjoy what you do and make sure this above all else shows when speaking to people - nothing is stronger than pure passion.

Claire Watt-Smith, Founder of BoBelle London
www.BoBelle.co.uk