BoBelle London gets ready for Pure

This past week has been incredibly busy with the run-up to Pure. Pure is the biggest fashion tradeshow - it takes place in the stuning Olympia old train station over three days. This year BoBelle London has its own stand, K8, and we can be found upstairs in the Accessories section.

From getting our look books printed, to designing new key pieces, we have certainly been busy preparing! The stand will hopefully look gorgeous; sophisticated, elegant and on-trend. We have a wonderful vintage iron corner unit, beautiful draped deep purple cutains and cute black rose doorknobs to hang our eel skin bags on. A stunning bunch of flowers will be positioned on our matching iron tables next to the opulant sheepskin rug. Our new collection of rich burgundies, deep plums and splashings of teal will blend in perfectly with our decorations.

Over 15,000 buyers are expected to attend Pure; so hopefully lots of new stockists for our growing brand. Please do keep an eye on our Stockists page to locate your nearest store selling BoBelle London.

Photos from the show will be uploaded next week, along with latest news updates!

Enjoy your weekend!

Claire at BoBelle London

BoBelle London - interview with the Evening Standard

It was a very exciting week last week as Rosamund Urwin from the Evening Standard interviewed me for a piece on entrepreneurs. The article was published in yesterday's paper and it was excellent publicity for myself and my growing brand. It was a very honest article which explained how hard it is to grow a business in a recession, let alone a fashion one. It also highlighted the need, in my opinion, for a strong network of family and friends to help you through the bad times. When I first started BoBelle I was doing small markets and fairs to get the brand name out there and to increase exposure. These were not easy and sometimes the weather was so bad it was just impossible! Still, without testing the market and getting feedback, I would not have known what the public thought. It was also a relatively cheap way of growing as the initial costs are not half as much as having a shop....A shop would be lovely in the end, but the costs are astronomical for a small brand, so you have to weigh up the priorities.

As a result, BoBelle London has grown organically and can now be found in over 60 boutiques and stores across the UK and Ireland. Now we also have our first international stockist, Sensuous in Amsterdam. We have a trade show next week, Pure, which is the biggest fashion trade show in the UK. We are really excited about this and we will be exhibiting our new range of fashion accessories, including a new men's line.

Please keep up to date on BoBelle's developments by registering for our newsletter and visiting the BoBelle London online boutique. Please do not hesitate to contact the Sales Team if we can help in any way.

Have a great weekend!

Claire

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20% off to celebrate BoBelle London winning award

The Founder of BoBelle London, Claire Watt-Smith, is celebrating winning the Top 35 Businesswomen Under 35 Award from Management Today. The piece was featured in The Sunday Times and Claire is thrilled at the achievement. Previous winners include Sarah Curran, the founder of My-Wardobe.com - a huge name in the world of business fashion.

To celebrate BoBelle London's success, we are offering 20% off all orders placed at http://www.bobelle.co.uk/ this weekend until Monday. Simply enter 'award' into the promotional box at the checkout and the discount will automantically be deducted. Discounts apply to all purchases made, including the new Melissa Handbag, Chloe Wallet and Theia Clutch Bag.

Please contact the Sales Team at sales@bobelle.co.uk if we can assist in any way.

We look forward to welcoming you back to BoBelle London.

Happy Shopping!

Ps, don't forget to follow us on Twitter and Facebook!

Amazing 2 weeks - new department stores and award

It has been an extremely busy past couple of weeks. I am not too sure where June has gone really! As well as preparing for my best friend's wedding, I had meetings lined up with The Times, Red Magazine, Ely's department store and Fenwick. All in all though, I could not have asked for better results.

Firstly, the meeting with The Times and then Red magazine was fantastic. They loved the new pieces in particular, the new Melissa Handbag and the Chloe Wallet, so fingers crossed...:

I am so thrilled with the new Melissa. It took me a long time to fully amend the style to make it perfect. As such, it now is designed so that it can be worn on the shoulder, across the body or as a clutch bag. Currently it comes in Light Grey, Mocha and Midnight Blue....perfect for heading into autumn (though light enough for summer). As always, the lining is BoBelle's deep red signature lining and all new styles now boast our 'BoBelle London' tag.

All of our boutiques love the new styles and I am thrilled to announce that BoBelle London can now be found in Ely's of Wimbledon and Selby's of Islington department stores. This is a huge achievement and reflects how the BoBelle London brand has evolved and grown. Please do have a look if you are passing, and of course, let me know your thoughts!

Whilst away in Portugal for my best friend's wedding I won the Top 35 Businesswomen Under 35 Award from Management Today. I was so honoured to have received this award and I am consequently being taken out, courtesy of Kleinwort Benson, next week at Fortnum and Mason. The award was featured in The Sunday Times Business section and the women who won range from entrepreneurs and creative designers through to financial experts and business acquisition specialists. To be on this list is fantastic as this exclusive journal has recognised our hard work, perseverance and ambition. This award is in its 10th year and last year Sarah Curran, the founder of My-Wardrobe.com, won too. I endeavour to make the BoBelle London brand as big as the My-Wardrobe.com boutique - all in good time!

Please do email me if you have any questions, and feel free to comment! :-) Don't forget to also follow us on Twitter and Facebook!

Best wishes

Claire