Christmas shopping - support small and local businesses

Christmas is always a difficult time of year, throw in a recession and people trying to not spend so much and you've got yourself in a little pickle. Fret not people. I have managed to find some great buys this year which do NOT involve Boots 3 for 2 (or M&S), those bath products we really secretly hate or that autobiography/DVD that is just truly terrible (and going straight to the charity shop). No, I have managed to get all of my gifts this year using independent boutiques and have been thrilled with the outcome (plus it makes shopping much less stressful and, shock, enjoyable).

Here goes.... for me traipsing round Selfridges at this time of year is just too much for me to bear. I don't know about you but just where do all of the people come from?! And then you wonder if you're getting a good deal or not... So, I assessed what my hubby needed and thought of the brand I wanted for him (Hugo Boss). I then did a little research online and found a great site for the men in my life who like a sprinking of luxury (I am a 'less is more' kinda gal and buying two or three great gifts rather than 10 rubbish ones) - it's called Wheelers - they were really helpful and although the delivery was not as efficient as BoBelle's , I was pleased with the packaging and with their customer service. It is a little find, I think!

The next was a site I found was when I was speaking to someone on Twitter and they are called Gift Genies - they have a site that seemingly they feature products on that are that little bit different. We always buy a couple of serious gifts and then always a jokey one at our household. Gift Genies has some great, funny and novel ideas that are just a little bit quirky; perfect! They link the product to the sellers site and it is a great platform to find independent retailers who have put some serious thought into their buying. I am against the following dull gifts; socks, stale Ferrero Rocher (what is that about?!), Baylis and Harding bubble bath. Gift Genies offer ideas that have a little thought to them.

Now, I am going to let you into a little secret....I don't normally shop at 'discount stores' but when I was searching for the Elizabeth Arden 8 Hour Cream in a pot (rather than in the white tube) I came across a site (excuse the terrible name)...Cheap Smells - obviously I did some research to check it was legitimate and seemingly I think that their service was excellent (not to mention the price). They don't carry much stock but they do have a few classy finds (FAR better than 3 for 2 at Boots...)

Food is always a winner with our household and at Lidgates (Holland Park Avenue) I will be getting my Nan one of their famous pies (truly scrummy) which is ideal for her on Boxing Day, along witha photograph of her and I from the summer. Jeroboams on Holland Park Avenue have some gorgeous home made delights and these are great for spoiling my family with (beats Tesco any day).

Daunt Books is a favourite of mine; they have the most wonderful array of books there and the knowledge of the staff makes a visit there just so enjoyable. Although you might be screaming 'Amazon' at me - take a minute to think of the difference you will make to the shop owner by spending your money there rather than at a multinational. If you can't do that at Christmas, then when can you?!

Businesses, and small ones at that, really do need your support this year especially. If you want to see them still on your high street (or now they tend to be off the main streets) then shop with them! They can help you find the perfect gift at a particular price. They will probably even give you a discount and gift wrap free of charge. Don't be afraid to shop at boutiques, they won't bite! The buyers scour the shows trying to find the best fashions for you and charge the most honest and fair price. They might not be Topshop or H&M (one of my worst nightmares is to be wearing the same dress as someone at an event), instead they have gone out and set up on their own and we should be encouraging that entrepreneurial flair and embrace individuality.

Have a wonderful Christmas everybody and happy shopping!

Day 3 at Vogue Online Fashion Week - FREE Demeter with every Chiswick sold!

Today it is Day 3 at Vogue Online Fashion Week and to celebrate BoBelle London are giving away a FREE Demeter travel wallet/business card holder/Oyster card holder with every Chiswick Handbag sold!

The Demeter is perfect (it is one of our most popular styles) as it is ever so soft and oh-so handy. Store your cards in style and get rid of your tatty freebie IKEA Oyster card holder now! The Demeter is true luxury, and it is free! Just add your Chiswick Handbag to your basket and the Demeter will be sent in the same delivery.

Our fave of the Chiswick is the Rioja Red, but classic Black is always a winner too. Try our Deep Purple and we guarantee you will be smitten. Eel skin leather is incredibly soft; you'll sit stroking it and will become an instant fan, not to mention the envy of all around you.

Take advantage of this great offer today knowing that 20% of the sale is going to charity.

Enjoy!

BoBelle London and Vogue Online Fashion Week

BoBelle London is thrilled to announce that it is taking part in Vogue's first ever Online Fashion Week.

Today is Day 2 and we wanted to share our secret - 15% off all orders placed at BoBelle London!! Simply enter 'voguebobelle' into the promotional code at the checkout et voila, the discount is yours.

So the Brackenbury Satchel you fancied? Send to your other half to get for Christmas. Your best friend's gift? Thrill her with our Apollo iphone case. Your Mum? She will adore our Theia Clutch or Aphrodite Wallet. Your brother? The Zeus wallet or ipad2 case. Sorted - and with 15% off what's not to love?

And to top it off - we are giving 20% of proceeds to charity - so you're doing a doubly good deed.

Happy Shopping!

Love, BoBelle x

BoBelle London's Easy Gift Guide

With the final payday before Christmas now behind us, it is time for Christmas shopping to start in earnest! Here at BoBelle London we’ve all been busy taking advantage of some of the fabulous gifts in our Boutique, where you’ll be sure to find something for everyone.

With prices starting from as little as £12, there’s something to suit every budget; from quirky stocking fillers to chic wallets and handbags.

If you’re looking for little extras for a loved one, then the Apollo iPhone case or Demeter card holder (perfect for credit cards, business cards and your Oyster card) are great for men and women of all ages, and are guaranteed to add a dash of elegance to any Christmas morning.

The Nyx coin purse or Hestia keyring purse are ideal for stockings for a girl of any age – practical and beautiful, yet fun and unique at the same time!

If you’re looking for something for the man/woman who has everything (including a brand new iPad 2), then our gorgeous Atlas case comes in a variety of colours, all handmade using luxuriously soft eel skin leather.

For the fashionista of the family, why not make her the envy of her friends with the gorgeous new Brackenbury satchel, and matching wallet? Available in rioja red, light grey and mocha, you can choose the perfect colour for them!

Then there’s always that tricky-to-buy-for man. Whether it’s your boyfriend, husband, brother, father or father-in-law, we all have one. This year solve your problem, and treat him to the classic Zeus wallet. Available in black or cherry chocolate, any man will feel lucky to have one! And it’s got to be better than socks. Again.

Finally, for all the women you need to buy for, there’s BoBelle London’s specialty – beautiful and long-lasting purses and handbags. No woman can ever have too many, especially when they’re as stunning as ours. Whether you choose the Chloe, Aphrodite, Hemera or Chiswick, it’s sure to become a staple of her wardrobe, something she’ll treasure forever.

To help you out a little extra, BoBelle London is hosting a very special shopping evening at our New Quebec Street boutique, on Thursday December 15^th, when we’ll open a little later than usual, and you can enjoy a glass of mulled wine, while getting all your shopping done in one fell swoop. And with a special discount too. Lovely!

Celebrating the fabulous tuxedo

If you’re struggling for ideas on what to wear for all your Christmas engagements this year, why not help fashionistas celebrate the fabulous tuxedo, which is 150 years old this year. This season everyone is paying tribute, with classic looks returning from Yves Saint Laurent, and modern twists being spotted on the catwalks of Moschino Cheap and Chic and Mason by Michelle Mason. Perfect to wear to even the most formal occasions or casual after-work drinks, the tuxedo jacket is sure to make any woman feel sophisticated, sexy and will undoubtedly cause a stir.

If you want to work the androgynous look to its full potential, wear a classic tuxedo with sharply tailored trousers and timeless black stilettos. Keep hair simply swept up, ensure your eyes are dark and smoky, and finish the look with the beautiful Theia clutch from BoBelle London for an extra touch of elegance.

For the ultra stylish, the updated tuxedo is just the thing for Christmas parties this year. Take inspiration from Alexander McQueen’s tuxedo jumpsuit and keep the look softly feminine with BoBelle London’s Melissa clutch, or for a more structured look, partner your jumpsuit with the new Brackenbury satchel in light grey. For a more playful take on the tuxedo, try Moschino Cheap and Chic’s fabulous full-on jumpsuit. A simple small clutch is ideal to complete this look, and the Athena clutch fits the bill perfectly.

For a more subtle homage to the style, try the bowtied shirt from McQ, add some quirky brogues and BoBelle’s Brackenbury satchel in Rioja Red to complete an understated, but totally on-trend look.

Press, glorious press!

Things have started to get busy at BoBelle London and we are getting in the festive spirit! We have a gathering on November 17th (this Thursday) and if you are in the area, we would love you to attend! The whole street is getting involved and there will be all sorts of delights on special offer, music, champagne, mince pies and more - New Quebec Street is only 2 minutes away from Marble Arch tube - simply turn left out of the station, turn left down Old Quebec Street and walk to the end - New Quebec Street is opposite!

We have been working really hard recently and our efforts are certainly paying off; we have been seen in this week's Stylist magazine, The Telegraph, The Times, The Daily Mail and Heat - how exciting!

Don't forget to start your Christmas shopping soon....we have some gorgeous new accessories at BoBelle London and all are perfect for all budgets. Give us a call if you have any questions, or pop into our boutique and say hello!

Have a fab weekend!

Claire

BoBelle London opens NEW W1 Boutique - New Quebec Street, London

I am thrilled to announce that BoBelle London has opened its very first Central London boutique - I couldn't resist taking a few pics on my phone to show you all! It is 2 minutes away from Marble Arch on a gorgeous side street called New Quebec Street. Have you heard of it?

Sneek away from the hustle and bustle of town and enjoy a wander down New Quebec Street where you'll find an array of independent boutiques, gastro pubs, salons, top designers and more. Sandwiched between Oxford Street and Upper Berkeley Street, New Quebec Street in Portman Village brings you glamour, quality and individuality.

I look forward to welcoming you to BoBelle London soon.

Claire x

Shortlisted for 2 FABULOUS awards....

Hello all,

I wanted to let you know that I have been shortlisted for 2 major awards this week.....I pray I win both!! They are both fabulous and to win would mean so much to me.

First off is the Women of the Future Awards: http://wof.realbusiness.co.uk/2011-shortlist - I am so thrilled to be in with a chance of winning as Thea Green (founders of Nails Inc) won the same award last year. To be associated with her is just so flattering. She is a real inspiration.

The second is the Red Hot Women Awards: http://www.redonline.co.uk/red-women/red-s-hot-women-awards/red-s-hot-women-awards-2011/red-s-hot-women-awards-2011-shortlist - and winning this would be astounding as it could potentially open so many doors for BoBelle and I. Belinda Earl (the talent behind Aquascutum) won last year, as did Emma Sinclair who started her own company, Target Parking. Hopefully not only would winning this help boost my brand, but also I could potentially meet so many other media types and other ladies in the same field as myself.

Please keep all of your fingers and toes crossed for me! If you haven't already, please see BoBelle London on Facebook and Twitter and please do forward onto your friends and family as there is no better way to grow a business than by word of mouth.

Thank you so much for your support,

Claire x

New York and London - two fabulous cities

Good morning all,

Apologies for not writing sooner; I have been away on honeymoon for a week in the Big Apple - and what fun it was! Plenty of sightseeing, shopping and general New-Yorking. One of my favourite areas was that of the Meatpacking, merging with Greenwich Village - so funky and uber stylish; far away from the hustle and bustle of Time Square. And the shops....wow. Well, I had a magnet to Louboutin and fell in love with Theory and some of Helmut Lang's new AW11 pieces (some of which you can get at the fabulous net-a-porter.com. His asymetric styles are just so flattering (and go perfectly with BoBelle's gorgeous new Brackenbury and Chiswick bags). These Smoking pants below, classic blazer and Brackenbury Satchel look so perfect together - and so wearable for the new season:

The choice in the States is vast and most flock to the department stores for inspiration. My advice? Head out of town and wander around the small boutiques soaking in the new trends, colours and styles. It is far nicer and less stressful, I found! Plus, there are no queues for the changing rooms and the assistants can help you pick the perfect outfit. Then there is the bonus of sauntering along and finding a bar and enjoying a much-needed cocktail and a sit down. Marvellous.

I have to say though, writing this blog now with the sun shining in the office in West London and a proper cuppa to hand, I do wholeheartedly love London - it is full of endless possibilities, excitement and above all, BoBelle! What is your favourite spot in London? Mine has to be St Paul's - its sheer domination, size and history makes it the most interesting spot for me.

Enjoy the sun, fellow readers!

Claire

Yesterday I read something that, to be honest, I normally avoid....the Metro. It's not that I don't like the newspaper, it's just that I would rather spend my time reading something more substantial, or spend my time plain old thinking (I think a lot as an entrepreneur - sometimes resulting in severe brain-ache).

However, one article caught my eye and it was that regarding Richard Branson's Centre of Entrepreneurship. This is going to be based in Montego Bay and the man (one of my true inspirations), yet again, is pioneering for young entrepreneurs to follow their creative juices and set up on their own.

Being an entrepreneur isn't easy - many people ask me how I manage to fit everything into a working day/week/month/year. Half the time I don't know how I do it! I guess being motivated is a start, and believing 110% in what you are doing. Branson advises that although we all make mistakes, will that/those errors 'bring the house crashing down around you?' The answer is normally 'no'. So in short, learn from your mistakes and plough on. I think you have to be a certain character to do what I and countless other entrepreneurs do. Firstly, we are all slightly mad (not in a scary way, obviously, just so motivated and driven it is quite strange.....), we have guts, we think strategically about everything and we constantly mull over how to better ourselves and our business; we never miss an opportunity. This then begs the question again of being slightly mad - running a business and getting credit for it can take years and years - it is a long, drawn-out process that can cause a lot of frustration and pain along the way, but is so 100% worth it, in my opinion.

Branson includes a wonderful example of how his help and assistance brought life, money and a career to one lucky man. By offering intense mentoring and direction Branson helped a young designer to go from owning a tiny fashion design operation to being a big brand label showing at LFW and opening a string of retail outlets. I am salivating with awe and amazement. This is what this country needs (Branson, if you are reading this, please do contact me, Claire Watt-Smith!!), and indeed every country needs; mentors who provide a strong network of support for young talented business people. Without it, in this highly competitive and easily accessible global world, how can one young person do it on their own? We all need people to look up to and to contact when needed. Heather Wilkinson at Striding Out is a fantastic business coach. I was lucky to have won the Inspire and Mentor with Marie Claire, so see the talented Kate Bostock. Lastly, Craig Martin from DediPower is a true inspiration to me - my network might be varied, but I think that is the best way. Don't forget also your friends and family; they provide something so special, it is beyond words.

Running a business may be far from easy, but as Lesego Malatsi Mzansi quotes: "If entrepreneurs are well-equipped, well funded and supported then they will be able to contribute to the growth of the country by paying taxes, helping alleviate unemployment and fighting poverty". I think let's start - heck, we could all do with some mentoring! Cameron (and Mary Portas), come on!!

Claire Watt-Smith

Founder, BoBelle London

LFW (en route via M&M's world....)

Having had a fabulous newtworking lunch with those wonderful ladies from Kleinwort Benson, I thought I would stroll the 2 and a something miles through Mayfair and central London to view some of the collections at LFW. It was a glorious day and whilst ambling through the crowds at Regent Street down to Piccadilly and beyond, what do I stumble across but the biggest M&M's shop ever - in fact its proper name is 'M&S's World'. Wow. I used to love M&M's as a child! Just in case you hadn't seen this chocolate haven, have a peek here:

Isn't it amazing what a brand can do? The layout was oh-so-clever as you had to go downstairs to get to where the actual sweets are, thus having to walk through the cushions, mugs and toys in order to get there (increasing your chances of buying something on the way). Not to mention passing the lady at the front who asks if you'd like a basket. Really, very clever layout.

Having satisfied my chocolate fix without actually purchasing any (I may be a fan of business and strategies, but paying over £2.00 for 100g of M&M's is just robbery! As if they advertised the price anyhow, that was only divulged when you got to the till and realise your child has totted up a £20 bag of chocolate...) Anyway, I was off to LFW to enjoy the exhibitions and to enjoy a cheeky cocktail or two with a friend of mine (who is so lucky as not only does she go to the Burberry and Mulberry shows, she also received a personal invite from Erdem. I was not jealous....obviously).

The day was stunning with bright blue skies and wonderful, wonderful fashion:

I haven't yet been to New York fashion week, so I cannot really comment, but all I can say is 'wow' to the setting for LFW - where else is simply more breath takingly eye catching than Somerset House? Truly stunning. BoBelle London has some gorgeous new accessories launching for the Christmas period and our new website (launched NOW!) is set to be a real winner with you all, I think.....Fashion is very important to us Brits and I hope my London label is loved by you all for its sleek and classic designs, amazing quality finishing and subtle branding. The economy might be a little wobbly right now, but invest in all things long-lasting, such as those accessories from BoBelle London, and you will thank yourself in years to come. Great Britain has to nurture new businesses and designers to help push through this tough time - LFW is so monumental and deserves all of the fabulous attention it gets. Long let it reign.

Keeping up appearances

I have a lot of people contact me regarding growing their business and getting their name out to the masses. I wish I had a magic answer that made the process easy, believe me. Unfortunately that is not the case. How have I grown BoBelle, and how am I still doing it? It is through sheer determination and hard work. The thing is, when you are growing a brand you become so engrossed in its being, that you forget the one thing that takes time - TRUST.

That little word is so overpowering and is more valuable than most entrepreneurs realise. Look at what you are wearing - you chose those clothes because you know the brand. What computer are you typing on? I bet you chose it because of its brand credentials. What mobile do you have? I bet your friends have either a BlackBerry or an iphone. Why? Branding and Trust. Do you know how long it took Apple to reach the stage that it is at? Over 20 years. Do you know that Primark had been trading for over 30 years before they came over to the UK and took the country by storm? Did you know that Cath Kidston, Emma Bridgewater and others started out the same way I did; on market stalls? In the words of the infamous Anya Hindmarch, " you have to hit through those brick walls and bash them down".

Growing BoBelle has been the hardest thing I have done - but the most invigorating. Trust really is everything. You have to believe in yourself and your brand in order for that trust to follow. Trust only comes in time...but it needs constant daily nurturing in this climate. It will be worth it though - when I think back to where I was 2 years ago, I smile as it is me who has made all of the changes and developments with my brand, and it makes me incredibly proud and determined to keep going (especially when you get great press, such as the below):

"Whatever your autumn uniform, know thyself, sort it - then add a satchel", Hannah Betts, The Telegraph, writes famously about her love of BoBelle London's new Brackenbury Satchel. Buy HERE.

Rich Rioja Red....

Hello all,

Apologies for the lack of writing recently; we had Pure (the biggest fashion tradeshow in the UK) and now it is just 10 days until I get married.....all very exciting, as you can imagine!

I thought you might like a sneek preview at our stand at Pure this season:

We really went all out with the 'London' theme, and it proved a massive hit! Our new Brackenbury set - satchel, wallet and clutch - was incredibly popular and we are just thrilled. It is perfect for autumn and is the softest eel skin and cow hide you will find. This beauty launches with our new site, next week!!

One of the biggest colours set for autumn is burgundy wine red. And of course, we have a splashing of this fabulous colour in our new collection. The Brackenbury satchel not only comes in this divine colour, but also we have the Chiswick and the Chloe to match:

What is great about this rich shade is that it suits all skin tones. It looks just divine paired with rich plums and muted mustards. You will be amazied at the versatility and werability of this scrumptious shade.

Now, our new website is set to launch THIS MONTH! I know I mentioned it a while ago, but it really is happening....it just took us longer than planned. I hope you love the new site - it has certainly got my personality stamp to it and we are offering a 'refer a friend scheme' when it's live - more details nearer the time.

I will keep you posted when the new site goes live, and then really I will have to leave writing for a bit to go and realx before my wedding!! Then the honeymoon....bliss....

With best wishes to all my readers and followers,

Claire x

Flash Sale

Good morning everyone,

Apologies for not writing much lately - things have really picked up again and I have been so busy preparing for Christmas!! (not to mention my wedding which is now in less than 3 weeks....!!)

I wanted to let you know of the FLASH SALE that is for today - see http://www.bobelle.co.uk/ for details. Have a browse online and the products on sale are those that say 'flash sale' next to them. When they're gone, they're gone!

We are also looking for ideas from YOU, our valued customers. If there is anythig you think we could improve on or develop, please respond here or email us at sales@bobelle.co.uk.

Our new stunning website is set to launch in the next 2 weeks and I cannot wait. It has been a work-in progress for so long now, a very personal project that I know will get the BoBelle London brand name out there. I will let you know when the new collection launches, I am so excited! I know you will love it....

Anyway, for now that is our news but please do forward on the flash sale details - I will keep you posted on the new website launch and let you know how our tradeshow, Pure, goes.

In the meantime enjoy the sunshine!

Claire

BoBelle in Woman and Home and Look magazine

Hello all,

Last week I wrote about the importance of marketing and press for brand recognition. All brands need press to increase exposure and to gain trust from shoppers. I thought you might like to see my brand, BoBelle London in the UK press:



BoBelle London in LOOK magazine - our unique leather ipad2 sleeve for Marks and Spencer Autograph can be seen above and can be purchased HERE.




BoBelle London is also seen above in this month's Woman and Home magazine - our fabulous eel skin leather ipad 2 case, Apollo iphone case and Athena eel skin leather purse is part of the Editor's 'Favourite Things' and we are thrilled!

Please do keep us updated with your thoughts and we hope to hear from you soon.

Best wishes

Claire Watt-Smith

Marketing, PR and networking....

Good morning everyone,

I hope you are all well. I have been away for a week and it has been bliss!

Back now to the real world and growing my brand, BoBelle London.....as you know from all of the posts below, I am a budding entrepreneur and what is fundamental in any industry is publicising yourself/your brand. Whether you work for yourself, work for a multi-national or have an idea in the pipeline, you must first and foremost believe in yourself. If you don't, then why should anyone else? Confidence is certainly key here and you can only grow it through experience.

I have done a few presentations now to varying audiences, one of which was to over 1000, very intimidating....I am the keynote speaker on Thursday 7th July for the Marketing Conference with Start Up Britain and I am honoured to be part of such a fantastic campaign. I don't think there are many people in the world who really love public speaking, but just think of it as spreading your brand name! It is important to articulate well, get your message across to your audience succinctly and effectively and to project positive body language and confidence. Don't bore the audience with every last detail, but engage with them - have your overall message you wish to convey, and have bullet points to get you there.

Networking is another key word in today's marketing activities. Again, it is intimidating walking into a large room full of people chatting; you think everyone is staring at you, but they are not. They too have done it! My advice is to turn up early - that way when someone else comes in you have to speak with them - problem solved. Again, confidence is key here - something a lot of women tend to lack especially - but if you go to an event with one goal in mind, go and get it! Perhaps it is to appraoch the key speaker at the end - whatever it is, make sure you achieve it before you leave.

Attending such events is great for your confidence building, brand exposure and general marketing. The more you spread your brand name, the better! So have a look at events in your local area and see if you can find 2 to attend over the next 3 months - you'll reap the benefits in due time.

Right, off now to prepare for my presentation....

Speak soon!

Claire

The decline of women in business

A lot of people contact me for business advice and I always endeavour to help. I think that it is so important in today's society to promote women in business and to encourage a more entrepreneurial stance. It is very shocking that in the past 3 years, the number of women launching their own empire has not grown even 0.1%. Why? For a number of factors but namely: the high costs involved, the negative connotations attached to being a female entrepreneur, the difficulties in juggling the work/life balance, raising the finance, getting the publicity, lacking confidence and more. I have vowed this year to try and make a difference. So far I have done the following:

1. Become an Ambassador for UK Female Entrepreneurship - a fabulous charity that aims to inspire more women into enterprise. Have a look at their website - it is pretty in depth and certainly looks promising. There are only 50 Ambassadors in the coutry (you have to be asked) and there is a lot to do - including present/assist with 6 events a year. If you are a woman who is looking to set up her own business, get in touch!

2. Been nominated for Britain's Top Real Role Model - I am really chuffed with this as it would certainly help my profile to say the least! I think this idea is a fabulous one - enough of the Essex Girls/Big Brother/Britain's Next Top Model - let's bring about some real role models instead - those that are still working incredibly hard to build their name/brand. It's not all about celebrity status and copying who's wearing what!

3. Being seen in the Mail on Sunday and FMWF for my entrepreneurial flair - again, I was so thrilled to be featured in the newspaper and it certainly helps get BoBelle's name out there. I hope that my features really help inspire others to believe in themselves.

4. Being asked to speak at the Start Up Britain Marketing Conference - I'll keep you posted on how this goes....I hope well!! Fortunately I have done quite a few presentations now, but you still always have those nerves....if you would like to attend, it is free, visit the link above and register your details. There's no time like the present to kick start your action plan.

5. Finding more groups/individuals via Twitter/Facebook - in doing so I came across Inspirational Woman Magazine, and they have featured me (very pleased!) - click on the links to read more.

I will keep you updated on how things go - if you have any questions or comments, please do feel free to post! The recession has brought about a lot of sadness, uncertainty and difficulties; let's try to get back on track and encourage more independece, growth and entrepreneurial activity. Remember, support your local shops and labels as without them, we cannot develop as a nation.

Have a great week!

Best wishes,

Claire

Supporting charities

Yesterday I read an amazing piece about Ian Wace; a hedge fund tycoon who sadly lost his family in a horrific car accident 17 years ago and who is now on The Sunday Times Rich List; being worth a whopping £300 million. He is on the board for Ark, a charity who helps children be it in Eastern Eurpoe, Africa or England. Ark seems to be an amazing charity and last night seemingly they held their annual event where tickets are sold at £10,000 a pop. Steep, but Ark supporters are in a different league. I think what they are doing is amazing, and it has made me look at charities in a new way.

We all have charities that are close to our hearts. Tragedy hits in so many ways and we cannot stop supporting such worthy causes in the recession. A friend of mine has recently raised £11,000 for pancreatic cancer charities and her local hospice. £11,000!! How incredible is that. It just goes to show, tragedy strikes, but people club together to support.

Last night I attended the annual Bag Ladies event for BAAF; the British Association of Adoption and Fostering. It was amazing; the room was energised with women getting together for a fun event but with serious reasoning; there are thousands of children in the UK alone who need our support and help. It is events like these that really help boost profiles and raise awareness. I hope that BoBelle London will support more charitable events. Indeed, we endeavour to do one a year where we give money/sponsor/assist in other ways. I think it is important to do so not just for karma but also for general well-being.

I think Bag Ladies was a huge success - and of course, it was perfect for BoBelle! We donated a bag for their auction and were among names such as Anya Hindmarch, Smythson, Lulu Guiness; perfect for our brand. Hair expertise was being offered by Andrew Barton and Lisa Faulkner (who is lovely!) introduced the event. I chatted to her for a while and what a lovely lady she is:

There were yummy canapes, champagne and banter - a wonderful way to spend the evening. It is only through generous support that such events can take place - they are so difficult to organise and that is why I encourage events such as these. They don't have to be glamorous; simply giving a £2 to your local Big Issue seller helps. If the economic downturn has taught me anything, it's to encourage more enterprise but to also support and help one another.

I hope you have found this post of interest and please do let me know your thoughts.

Best wishes

Claire

Saving our high streets - needs YOU

Growing a brand is certainly the hardest task I have ventured on, not to mention starting mid-recession. Getting people to desire your product, to generate feedback, to put yourself out there, never to say 'no' to any opportunity....it is incredibly tough. Mix that in with soaring costs, the public's desire for 'fast, cheap fashion', difficulties in getting press and small retailers buying fewer products, we end up in the current mess that we find today.

Mary Portas is set to help our fledging high streets (about time someone did) and we at BoBelle London are 100% behind her. Our high streets are turning into generic, homogenous places where all we see are Starbucks', Costa's, Tesco's, Primark's, Dorothy Perkins's and such like. One word. BORING. What happened to individuality? What happened to fashion that wan't fast and disposable, yet was loving and long-lasting? Everything is so quick today that we are kicking ourselves and are going to bear the consequences. Small retailers cannot cope with the high rental costs, rates, employee costs and such vast amounts of red tape. They buy fewer bits of stock which then in turn hurts the wholesaler. This hurts the manufacturer at the bottom of the chain. We need YOUR support! How? Here are some tips:

1. Your daily habit might be getting a coffee or the newspaper. Instead of Costa and Sainsbury's, grab the paper from your local newsagent and a coffee from your local cafe. They will appreciate your support!

2. If it's your friend's birthday or you just fancy giving yourself a treat, why not look at small labels rather than the high street? There are some great finds out there that won't necessarily cost the Earth.

3. If you have a good experience with an online retailer/shop, tell your friends about it! Put a link up on your Facebook and tell people - it's how businesses grow and survive.

4. If you really are passionate, write to your favourite magazine and ask them to feature more smaller labels rather than just the giants - they need to know what you want afterall!

5. Going shopping with the girls? Ignore Westfield, Oxford Street and the obvious cheap shopping magnets, go for a wander and stumble across somewhere unique. Crouch End, Portland Square, Camden Passage, Westobourne Grove - all of these places and more have fab shops, yummy cafes and guess what, a SOUL! Be advised by shop assistants who know, make a difference to a retailer who appreciates it and keep our small pockets thriving.

It doesn't take much to have a great effect - just a little bit of effort here and there. The fact is, if we don't make the changes now, the results will be at our own perril.

We wish Mary Portas every success and hope that we really do see change on our high streets (and smaller streets) for the better.

ps, I have been nominated for Britain's Top Real Role Model and would love your support! Please vote for me by creating an account (takes 10 seconds) and then on the nominees section hover over my name, Claire Watt-Smith, and click 'vote'. Thank you!

Passion is everything

When growing BoBelle London, so many people ask me what my drive is - I say 'passion'. Don't ask me how to get it, you either have it or you don't. Nothing is too much for your business; be it learning to use new accounting packages, speaking in public, attending events where you know no one or doing the mundane day-to-day tasks. You get on and do it because you know you have to, you know it will ultimately make your business better. Putting yourself out there is really tough - you have to have serious doses of courage and self-belief. If you have a great product/service, then it should just come naturally.

I 100% whole-heartedly believe in BoBelle. The quality, service and styles are what make my brand work. It has taken time, don't get me wrong, and there is still a long way to go, but everyday something happens and it is a humbling feeling to know that it is because of me that things evolve. I am not too sure I would get that same feeling working for someone else.

I have some exciting developments in the pipeline; new ranges, new website, new tradeshow, new collection for Marks and Spencer Autograph....it is all happening and sometimes it's tough because I want it all NOW! However, I remember my mantra "you have to walk before you can run - and crawl before you can walk" - baby steps need to be taken before giant leaps. This doesn't stop me from pushing for more though!

I have some great events lined up and starting today I have a coffee catch up with a lovely journalist! I hope you are all having a lovely start to the week and do remember to keep loving what you are doing :-)

Claire x

London's calling....

Apologies for the late post this week - we have had such a busy one! We had a photoshoot last week of the new collection and thought you might like to take a peek at some of the new pieces coming very soon:







This is the 'Chiswick' above and is launching in the next week or so. I love this picture as Katie just looks stunning in the over-exposed light - Very Versace! The handbag is an absolute winner - it is already on the shelves in a few of our stockists and the Rioja Red (pictured above) is my personal fave. It is also available in Deep Purple and Black. Feel free to contact us if you would like further details in the interim of it being available online!




Above is another stunning photograph - loving that trilby! The most popular colour at BoBelle London is Deep Purple (it seriously is gorgeous...) it takes the dye so well and no other leather looks as vibrant as our eel skin leather does in purple. The Hemera is a great size and is just so classic. The pockets at the side are ideal for popping your mibile in (obviously in our mobile phone case!), keys, work pass etc and the front one I keep my Oyster card in to stop me faffing around looking for it whilst power-walking up the escalator! All in all, a great style, if I say it myself...

So, what to wear our accessories with? The above shows Katie in a beautiful maxi dress from a small London-based designer, black skinny belt, trilby and sky high wedges from my favourite UK shoe shop, Russell and Bromley (oh so comfy and satisfies my desire to spend more on my other fave, Mr Louboutin himself....) . The bags above from BoBelle, Chiswick and Hemera, are perfect for work and play - team with skinny black trousers, classic crisp white shirt, chunky heels and a chunky Marni necklace for work and then with a cute tea dress, pumps and a cute sun hat for brunch with friends.

The BoBelle London website is having a complete make-over and it should be ready in the next month or so....think more edginess and more of our fun personality shining through - we are very excited and I will keep you posted on all of the developments!

Have a great rest of the week and I will post again very soon :-)

Claire x

Marie Claire Inspire and mentor

Last week I attended the wonderful Inspire and Mentor events which Marie Claire hosted. Inspire and Mentor is the special campaign that Marie Claire magazine founded - the goal is to get some of the most influential women in the UK to offer their advice and experiences with lucky mentees. The campaign only launched in 2010, with a massive number of women entering to be mentored by 17 inspirational businesswomen. Myself, Claire Watt-Smith, was one of those lucky readers who won mentoring with one of the UK's finest businesswoman, Kate Bostock of Marks and Spencer.

Marie Claire have been the first to pioneer such a campaign, and what a campaign it is. I cannot express how amazing it is to have a mentor who gets you. To have a mentor who believes in you. To have a mentor who inspires you. To have a mentor who gives up their precious time and who is just as passionate about your brand. I cannot thank Marie Claire and Kate Bostock enough for this amazing opportunity.

Growing a brand is exceptionally hard. I get asked by so many women "how I do it" and whether they indeed can do it. My advice? Research, work and research more. There is no set formula to growing a brand, I wish there was! Instead, you have to roll with it - stick at it and let that passion shine through.

This week those at the fabulous Marie Claire arranged for three famous businesswomen to give up an hour of their time to answer Q&A's from editors and the audience. On Tuesday it was Jane Shepherdson - wow, what a lady. She knows her customers. She knows her industry. She knows her competition. She not only turned Topshop around, but is currently doing the same for Whistles; a huge challenge, but she sure is succeeding (how many times have you seen the pink pleated skirt this season?! A testament to her skills).

On Wednesday the lady in question was the beauty guru Liz Earle (FYI, the most fabulous skin I have ever seen. I am now a true convert). Liz was cool, composed and honest. What I loved asbout her was the fact that she has done exactly the same as what I am trying to do with BoBelle London - grow a brand from scratch. Her tips were priceless and it has given me extra motivation to carry on doing what I am doing and to keep growing organically. It was amazing to meet such wonderful women at this event in particular.

The last event of the week was Q&A's with Carole White. Carole was everything I thought she would be; cheeky, quirky yet tough. She was frank in her answers, but in a good way. She has had an amazing career and Premeier Models is her baby - she is not fazed by Naomi's suing....Carole offered an insight into the modelling world and explained it is not as glamorous or as "easy" (her words, never would I use the word "easy" in the same sentance as growing a business) as it looks.

All in all, Marie Claire's Inspire and Mentor events have been a huge success and I am thrilled that the campign is growing daily. There are so many creative women out there and it is reassuring to know that there is some guidance on offer.

Right, back to work for me now - I have to tell the rest of the country about BoBelle's collaboration with Marks and Spencer Autograph.

Enjoy the rest of the day!

Claire x

Marks and Spencer Autograph collaborates with BoBelle London

BoBelle London has designed a limited edition capsule collection for Marks and Spencer Autograph and it's hit the shelves NOW! The stunning limited edition range includes a leather clutch bag, leather mobile phone holder, leather ipad sleeve and a leather purse:

The limited edition collabortation came about after the founder of BoBelle London, Claire Watt-Smith, won the pretigious Inspire and Mentor campaign with Marie Claire magazine. Watt-Smith won mentoring with the incredible Kate Bostock of Marks and Spencer. The buyers loved the brand and the preparations for a joint venture began.

The 4 styles are available in 3 colourways; lipstick red, classic black and smokey white. The pieces are available in their 2 flagship stores; Marble Arch and King's Road, as well as online.

BoBelle London has some amazing new styles launching for AW11 including a stunning new satchel, new handbag, new wallet and new iphone case for the iphone 5. We are on Facebook and Twitter, so please do follow!

Let us know what you think of the M&S Autograph collaboration too.

Best wishes,

BoBelle London

Royal Wedding fever!

The anticipation on who was designing The Dress left all us fashion folk in a slight sweat. Turns out the fabulous Sarah Burton designed the stunning dress, and what a beautiful piece it was. Hand made (of course) using the finest silks, lace and other British-sourced materials. The Victorian-esque corset, flowing veil and elegant long laced arms made the stunning Kate Middleton look even more beautiful; a real Princess.

The whole of Britain was in the party mood on this glorious celebratory day. Street parties dominated, and not just any old street party would do. Everything had a wonderful patriotic feel to it - a much needed boost for our flagging self-esteem. Bunting, sausage rolls, Pimm's and the classic Victoria sandwich cake ruled our streets; and everyone was invited. I think the one of the biggest streets to join the festivities was the shopping destination in London; Regent Street.

The newly-weds drove to Clarence House in style after their nuptials in the grand Westminster Abbey (it was very hard not to expand here on some of the stylish and then outright bizarre outfits sported by our finest guests!) and today are on their honeymoon - we at BoBelle London wish them all the best.

BoBelle London's new Central London boutique is now OPEN

You've seen us online, you've followed us in the press, now come and see us in our new Central London boutique!

We have just launched our first boutique in the heart of the West End. We are situated on the fabulous New Quebec Street; a stone's throw away from Marylebone High Street, Oxford Street and Wigmore Street:

BoBelle London

9 New Quebec Street

London

W1H 7RL

Surrounded by gorgeous fashion labels, restaurants, beauticians and gastropubs, BoBelle London certainly adds a special something to this buzzing street. Why not come and join us for a glass of champagne whilst browsing our new accessories collection in person, before heading over the road for a crisp gin and tonic in the famous Grazing Goat pub and hotel?

Spoil yourself in this gorgeous sunshine!

We look forward to seeing you.....

With love, the BoBelle London Team

BoBelle London Christmas and New Year update

Wishing all of our valued customers a wonderful New Year! We hope that 2011 brings you everything you wish for.

2010 has certainly been an intersting year; massive growth for BoBelle London including winning the Marie Claire Inspire and Mentor programme, being Red magazine's Top 20 Red Hot Women under 30, winning Management Today's Top 35 businesswomen under 35, launching new styles, gaining new stockists, sourcing a new logistics firm and more. We have achieved a massive amount and 2011 looks no different. We have our first international trade show, The Box at Pret a Porter, in Paris (22nd-26th January). I am super excited and trying desperately to get everything organised for our wonderful stand. After that we then have the largest London fashion trade show, Pure London.

People have asked me so many times about growing a business; what is 'success' down to? Is it the drive and ambition? Is it the product and service? Is it maintaining a strong cash flow? More...? Really, it is a mixture of all of the above. Today I heard on Radio 4 a lady who set up an entrepreneurs network. According to the interviewer, there has been a flurry of entrepreneurs in the UK, particularly in the rural countrysides. This may be true, but being an entrepreneur is more than just setting up a business. That is the easy part. Entrepreneurs do much more than that; they see it through; they passionately put their all into growing their baby for however long it takes. They take risks. They invest. They fall; they tumble; they pick themselves up.

Some of my most notable entreprenurs who offer me courage and perseverence when things are tough include Anya Hindmarch, Natalie Massenet, Sarah Curran, Richard Branson, Alan Sugar, just to name a few. All of them improvise, grow organically and constantly re-brand and grow. Being an entrepreneur is never static and certainly is hard work, but is the most invigorating experience ever.

I hope that you all love watching BoBelle London grow and if you have any feedback or comments, please do not hesitate to contact me.

Here's to a fabulous 2011!

Claire x