BoBelle in Woman and Home and Look magazine

Hello all,

Last week I wrote about the importance of marketing and press for brand recognition. All brands need press to increase exposure and to gain trust from shoppers. I thought you might like to see my brand, BoBelle London in the UK press:



BoBelle London in LOOK magazine - our unique leather ipad2 sleeve for Marks and Spencer Autograph can be seen above and can be purchased HERE.




BoBelle London is also seen above in this month's Woman and Home magazine - our fabulous eel skin leather ipad 2 case, Apollo iphone case and Athena eel skin leather purse is part of the Editor's 'Favourite Things' and we are thrilled!

Please do keep us updated with your thoughts and we hope to hear from you soon.

Best wishes

Claire Watt-Smith

Marketing, PR and networking....

Good morning everyone,

I hope you are all well. I have been away for a week and it has been bliss!

Back now to the real world and growing my brand, BoBelle London.....as you know from all of the posts below, I am a budding entrepreneur and what is fundamental in any industry is publicising yourself/your brand. Whether you work for yourself, work for a multi-national or have an idea in the pipeline, you must first and foremost believe in yourself. If you don't, then why should anyone else? Confidence is certainly key here and you can only grow it through experience.

I have done a few presentations now to varying audiences, one of which was to over 1000, very intimidating....I am the keynote speaker on Thursday 7th July for the Marketing Conference with Start Up Britain and I am honoured to be part of such a fantastic campaign. I don't think there are many people in the world who really love public speaking, but just think of it as spreading your brand name! It is important to articulate well, get your message across to your audience succinctly and effectively and to project positive body language and confidence. Don't bore the audience with every last detail, but engage with them - have your overall message you wish to convey, and have bullet points to get you there.

Networking is another key word in today's marketing activities. Again, it is intimidating walking into a large room full of people chatting; you think everyone is staring at you, but they are not. They too have done it! My advice is to turn up early - that way when someone else comes in you have to speak with them - problem solved. Again, confidence is key here - something a lot of women tend to lack especially - but if you go to an event with one goal in mind, go and get it! Perhaps it is to appraoch the key speaker at the end - whatever it is, make sure you achieve it before you leave.

Attending such events is great for your confidence building, brand exposure and general marketing. The more you spread your brand name, the better! So have a look at events in your local area and see if you can find 2 to attend over the next 3 months - you'll reap the benefits in due time.

Right, off now to prepare for my presentation....

Speak soon!

Claire