The decline of women in business

A lot of people contact me for business advice and I always endeavour to help. I think that it is so important in today's society to promote women in business and to encourage a more entrepreneurial stance. It is very shocking that in the past 3 years, the number of women launching their own empire has not grown even 0.1%. Why? For a number of factors but namely: the high costs involved, the negative connotations attached to being a female entrepreneur, the difficulties in juggling the work/life balance, raising the finance, getting the publicity, lacking confidence and more. I have vowed this year to try and make a difference. So far I have done the following:

1. Become an Ambassador for UK Female Entrepreneurship - a fabulous charity that aims to inspire more women into enterprise. Have a look at their website - it is pretty in depth and certainly looks promising. There are only 50 Ambassadors in the coutry (you have to be asked) and there is a lot to do - including present/assist with 6 events a year. If you are a woman who is looking to set up her own business, get in touch!

2. Been nominated for Britain's Top Real Role Model - I am really chuffed with this as it would certainly help my profile to say the least! I think this idea is a fabulous one - enough of the Essex Girls/Big Brother/Britain's Next Top Model - let's bring about some real role models instead - those that are still working incredibly hard to build their name/brand. It's not all about celebrity status and copying who's wearing what!

3. Being seen in the Mail on Sunday and FMWF for my entrepreneurial flair - again, I was so thrilled to be featured in the newspaper and it certainly helps get BoBelle's name out there. I hope that my features really help inspire others to believe in themselves.

4. Being asked to speak at the Start Up Britain Marketing Conference - I'll keep you posted on how this goes....I hope well!! Fortunately I have done quite a few presentations now, but you still always have those nerves....if you would like to attend, it is free, visit the link above and register your details. There's no time like the present to kick start your action plan.

5. Finding more groups/individuals via Twitter/Facebook - in doing so I came across Inspirational Woman Magazine, and they have featured me (very pleased!) - click on the links to read more.

I will keep you updated on how things go - if you have any questions or comments, please do feel free to post! The recession has brought about a lot of sadness, uncertainty and difficulties; let's try to get back on track and encourage more independece, growth and entrepreneurial activity. Remember, support your local shops and labels as without them, we cannot develop as a nation.

Have a great week!

Best wishes,

Claire

Supporting charities

Yesterday I read an amazing piece about Ian Wace; a hedge fund tycoon who sadly lost his family in a horrific car accident 17 years ago and who is now on The Sunday Times Rich List; being worth a whopping £300 million. He is on the board for Ark, a charity who helps children be it in Eastern Eurpoe, Africa or England. Ark seems to be an amazing charity and last night seemingly they held their annual event where tickets are sold at £10,000 a pop. Steep, but Ark supporters are in a different league. I think what they are doing is amazing, and it has made me look at charities in a new way.

We all have charities that are close to our hearts. Tragedy hits in so many ways and we cannot stop supporting such worthy causes in the recession. A friend of mine has recently raised £11,000 for pancreatic cancer charities and her local hospice. £11,000!! How incredible is that. It just goes to show, tragedy strikes, but people club together to support.

Last night I attended the annual Bag Ladies event for BAAF; the British Association of Adoption and Fostering. It was amazing; the room was energised with women getting together for a fun event but with serious reasoning; there are thousands of children in the UK alone who need our support and help. It is events like these that really help boost profiles and raise awareness. I hope that BoBelle London will support more charitable events. Indeed, we endeavour to do one a year where we give money/sponsor/assist in other ways. I think it is important to do so not just for karma but also for general well-being.

I think Bag Ladies was a huge success - and of course, it was perfect for BoBelle! We donated a bag for their auction and were among names such as Anya Hindmarch, Smythson, Lulu Guiness; perfect for our brand. Hair expertise was being offered by Andrew Barton and Lisa Faulkner (who is lovely!) introduced the event. I chatted to her for a while and what a lovely lady she is:

There were yummy canapes, champagne and banter - a wonderful way to spend the evening. It is only through generous support that such events can take place - they are so difficult to organise and that is why I encourage events such as these. They don't have to be glamorous; simply giving a £2 to your local Big Issue seller helps. If the economic downturn has taught me anything, it's to encourage more enterprise but to also support and help one another.

I hope you have found this post of interest and please do let me know your thoughts.

Best wishes

Claire

Saving our high streets - needs YOU

Growing a brand is certainly the hardest task I have ventured on, not to mention starting mid-recession. Getting people to desire your product, to generate feedback, to put yourself out there, never to say 'no' to any opportunity....it is incredibly tough. Mix that in with soaring costs, the public's desire for 'fast, cheap fashion', difficulties in getting press and small retailers buying fewer products, we end up in the current mess that we find today.

Mary Portas is set to help our fledging high streets (about time someone did) and we at BoBelle London are 100% behind her. Our high streets are turning into generic, homogenous places where all we see are Starbucks', Costa's, Tesco's, Primark's, Dorothy Perkins's and such like. One word. BORING. What happened to individuality? What happened to fashion that wan't fast and disposable, yet was loving and long-lasting? Everything is so quick today that we are kicking ourselves and are going to bear the consequences. Small retailers cannot cope with the high rental costs, rates, employee costs and such vast amounts of red tape. They buy fewer bits of stock which then in turn hurts the wholesaler. This hurts the manufacturer at the bottom of the chain. We need YOUR support! How? Here are some tips:

1. Your daily habit might be getting a coffee or the newspaper. Instead of Costa and Sainsbury's, grab the paper from your local newsagent and a coffee from your local cafe. They will appreciate your support!

2. If it's your friend's birthday or you just fancy giving yourself a treat, why not look at small labels rather than the high street? There are some great finds out there that won't necessarily cost the Earth.

3. If you have a good experience with an online retailer/shop, tell your friends about it! Put a link up on your Facebook and tell people - it's how businesses grow and survive.

4. If you really are passionate, write to your favourite magazine and ask them to feature more smaller labels rather than just the giants - they need to know what you want afterall!

5. Going shopping with the girls? Ignore Westfield, Oxford Street and the obvious cheap shopping magnets, go for a wander and stumble across somewhere unique. Crouch End, Portland Square, Camden Passage, Westobourne Grove - all of these places and more have fab shops, yummy cafes and guess what, a SOUL! Be advised by shop assistants who know, make a difference to a retailer who appreciates it and keep our small pockets thriving.

It doesn't take much to have a great effect - just a little bit of effort here and there. The fact is, if we don't make the changes now, the results will be at our own perril.

We wish Mary Portas every success and hope that we really do see change on our high streets (and smaller streets) for the better.

ps, I have been nominated for Britain's Top Real Role Model and would love your support! Please vote for me by creating an account (takes 10 seconds) and then on the nominees section hover over my name, Claire Watt-Smith, and click 'vote'. Thank you!