BoBelle London - interview with the Evening Standard

It was a very exciting week last week as Rosamund Urwin from the Evening Standard interviewed me for a piece on entrepreneurs. The article was published in yesterday's paper and it was excellent publicity for myself and my growing brand. It was a very honest article which explained how hard it is to grow a business in a recession, let alone a fashion one. It also highlighted the need, in my opinion, for a strong network of family and friends to help you through the bad times. When I first started BoBelle I was doing small markets and fairs to get the brand name out there and to increase exposure. These were not easy and sometimes the weather was so bad it was just impossible! Still, without testing the market and getting feedback, I would not have known what the public thought. It was also a relatively cheap way of growing as the initial costs are not half as much as having a shop....A shop would be lovely in the end, but the costs are astronomical for a small brand, so you have to weigh up the priorities.

As a result, BoBelle London has grown organically and can now be found in over 60 boutiques and stores across the UK and Ireland. Now we also have our first international stockist, Sensuous in Amsterdam. We have a trade show next week, Pure, which is the biggest fashion trade show in the UK. We are really excited about this and we will be exhibiting our new range of fashion accessories, including a new men's line.

Please keep up to date on BoBelle's developments by registering for our newsletter and visiting the BoBelle London online boutique. Please do not hesitate to contact the Sales Team if we can help in any way.

Have a great weekend!

Claire

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